Sotheby’s International Realty® Launches Augmented Reality App: Introducing Curate

Curate by Sotheby’s International Realty(sm), powered by roOomy, Revolutionizes the Homebuying and Selling Experience for Sales Associates and Consumers

Sotheby’s International Realty Affiliates LLC today announced the launch of Curate by Sotheby’s International Realty, a mobile augmented reality (AR) app that will bring a home’s virtual staging images from 2-D perception into augmented reality.

“Buying a house is not only a significant financial decision, but is also deeply personal and emotional. Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology.” – John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC

The app was built with ARCore, Google’s AR Software platform, and is powered by roOomythe leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development.  Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore’s release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.

“ARCore enables augmented reality capabilities on 100 million Android devices across the ecosystem, bringing new possibilities to today’s mobile phones. We’re thrilled to work with the Sotheby’s International Realty brand on this experience, which can help redefine the way real estate is sold.” – Adrienne McCallister, senior director, Google AR Business Development 

Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR.  The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.

“Curate by Sotheby’s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space.” – John Passerini

Curate by Sotheby’s International Realty is available now for download in the Google Play Store.  The app was built with Google’s ARCore, which can run on 100 million Android devices worldwide.  The Sotheby’s International Realty brand will launch Curate by Sotheby’s International Realty for iOS this spring through a continued partnership with roOomy.

Boutique Dressing Rooms

More and more homeowners are forgoing a closet in lieu of a boutique dressing room. Not your average wardrobe space, a boutique dressing room is a custom-made luxurious room where you can showcase your favorite clothes and mix and match the perfect outfit. These elegant and artfully designed spaces also offer impeccable organization to quickly and easily find your favorite shoes. Some even include a center island, an ideal spot for spreading out accessories and visualizing more possibilities. Enjoy touring some of our most magnificent homes and their lavish boutique dressing rooms.

3799 Flamingo Avenue, Sarasota, Florida

306 Neapolitan Way, Naples, Florida

501 High Cliffs Road, Hendersonville, North Carolina

A Walk-through of the Enclave Model: Explore Coastal Contemporary Living in Residences at Mercato

After enjoying an alfresco lunch at Mercato, I strolled through the gated entryway to Residences at Mercato — and was suddenly transported to a tranquil neighborhood oasis. I followed the brick-pavered street, lined with lush landscaping, and arrived at the Enclave, the newest luxury model home by Lutgert Construction. As I stood outside, I took in the serene surroundings and marveled at how this beautiful home could be so quietly tucked into cosmopolitan Mercato.

From the moment I walked through the Enclave’s door, I was drawn into a charming retreat. Wide plank oak floors and plantation shutters invoked a carefree, coastal-contemporary ambience. I stood still, absorbing the details of the painted tongue-and-groove ceiling and crown molding. Just off the foyer, I stepped foot into a private study. Filled with natural light, a free-standing desk and table were accented by muted gold and silver tones. The adjacent powder room was awash with ocean gray granite countertops and a custom wall of tile. Nearby, a spacious laundry room was discreetly positioned for convenience.

As I moved into the kitchen, open and airy, I imagined my family and friends gathered around the oversized center island, topped with warm, Taj Milan marble. The brushed nickel appliances perfectly complemented the subtle gray and beige tones of the Sarasota cabinetry and backsplash. The open concept, two-story great room beckoned me with its 60-inch European Home H-Series fireplace with black reflective interior panels and Terramare Palermo wall tile. Bathed in taupes and bright whites, the décor was equal parts coastal cool and urban sophistication.

I felt a casual comfort as I sat down on the couch, my eyes wandering to the sliding glass doors that brought the outside in. As I entered the expanded 594 square-foot outdoor living space, I experienced a cozy covered outdoor area where I sat by an outdoor gas fireplace and television. To my delight, it had been outfitted with retractable Titan electric roll-down screens, affording the option to enclose the seating area if I wished.

As I sat outside, I marveled at how roomy the space actually was, and began envisioning the family get-togethers I would host. The outdoor kitchen with grill, Naturekast cabinetry, sink, refrigerator and dining area would be the perfect place to celebrate a birthday party or throw a holiday barbecue. I imagined my guests splashing around in the 27-by-30-foot sparkling pool with spa, accented with silver travertine and white iridescent glass tile. I could program the Sheer Descent LED waterfalls to cascade into the pool with vibrant color, depending on the occasion. I pictured red, white and blue lights dancing in the background of a Fourth of July bash.

Once I stopped daydreaming about my idyllic Gulf-coast lifestyle, I remembered there was an entire second level of living in the Enclave that I’d yet to explore. As I headed up the stairway, crisp, white coastal wood details immediately caught my eye. Arriving on the second level hallway, I noticed how the master suite was set apart from the other two bedrooms, creating a private escape. I was immediately welcomed by the sumptuous wood floor and intricate ceiling design of the master suite. The bedroom interior had been curated with Sandy linens, natural driftwood grays and pops of rich navy blues. A spa-like master bath was outfitted with Ivory Canyon quartz countertops, walk-in shower and separate Kohler Stargaze tub. The detailed millwork of the master walk-in closet was designed to organize dual wardrobes.

It was difficult to tear myself away from the peaceful master suite, but I was delighted to find two additional en-suite bedrooms. The second bedroom was infused with calming neutral tones and an elegant four-poster bed. Sliding glass doors opened to a sunny balcony. The en-suite bath was adorned with Biltmore quartz countertops and walk-in shower. As I toured the third bedroom, the intricate beadboard detail on slate-blue walls drew me in. This exceptional feature was complemented by a cream-colored upholstered headboard and taupe dresser. The soothing en-suite bath was crafted with butterfly beige granite.

Each design element I discovered was unique, yet blended together in the home’s stunning coastal contemporary style. It was so quiet … exceptionally private, yet right in the heart of lively Mercato. The Enclave represents urban living with the ease of a single-family home — truly the best of both worlds.

Developed by The Lutgert Companies, Residences at Mercato is marketed exclusively by Premier Sotheby’s International. For more information, visit

Lucky Homes with Beautiful Bars

St. Patrick’s Day is a time for friends and family to reveal their Irish pride and celebrate some time-honored traditions. This holiday originated in Ireland and is now celebrated on a global scale. While festivities take place all over, a home bar provides the perfect setting for an Irish toast. Raise your glass and take a virtual tour of these party-ready residences.

3799 Flamingo Avenue, Sarasota, Florida

9011 Mayfair Pointe Drive, Orlando, Florida

679 Walnut Valley Parkway, Arden, North Carolina

An Extraordinary Lakefront Estate

Located on Orlando’s sought-after Lakeside Drive on half-an-acre facing the private Lake Sue, this 2,800-square-foot residence perfectly blends modern architecture with the home’s original 1940s charm. Completely rebuilt in 2008, this two-bedroom, three-bath home boasts a winding spiral staircase in the main entry foyer, walnut hardwood floors throughout, custom cabinetry and artisan tile and an enviable original teak bookcase adorning the second-floor library/office. Awaken in the morning to the sunrise, courtesy of the master suite balcony overlooking the private lake and enjoy daily sunsets from the spacious outdoor living area or private dock.

The inviting kitchen overlooks a sunroom offering impressive lake views and opens to a spacious living and dining room area. Nestled in the historic neighborhood of Merritt Park, this rare gem is close to downtown Baldwin and downtown Orlando and just a short walk to the botanical magnificence of Leu Gardens.

For more information on this property, you can visit our website here. Prospective buyers may also contact Alison Mosley at 407.304.6458 or or Frank Mosley at 407.489.9508 or

Plantation Style Living in Charlotte | The Greenwood Estate

Situated on 20 sprawling acres in the heart of south Charlotte, the Greenwood Estate is a once-in-a-lifetime offering. Steeped in southern architectural history, the residence was built in 1955 with reclaimed millwork from the Charleston area. The five-bedroom, four-and-a-half bath home features over 9,000 square feet of elegant living space. Multiple fireplaces, a gourmet kitchen, wine room and private sauna are among the special features. The expansive property boasts a guest cabin, English garden-style pool and cabana. A gated entry and perimeter fencing frame this private retreat. The home is currently owned by Alpo Crane, and his wife Marjorie Knight Crane, daughter of the late Charlotte philanthropist and Knight Ridder founder James Knight.

Sotheby’s International Realty® Achieves Record $108 Billion In Global Sales Volume For 2017

Sotheby’s International Realty Affiliates LLC has reported that in 2017 its affiliated brokers and sales professionals achieved approximately $108 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand.

“In 2017 we witnessed the expansion of the global economy,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “The Sotheby’s International Realty brand is in 69 countries worldwide, so we were well-positioned to both contribute to and benefit from that growth. The success of the global economy, coupled with our strategic goals, yielded outcomes better than we could have ever anticipated in 2017. We look forward to carrying that strength into the new year.”

Global Growth

The Sotheby’s International Realty brand also reported growth across its global network. At year-end, the network totaled nearly 950 offices and approximately 22,000 sales associates worldwide.

In the United States, the Sotheby’s International Realty brand achieved over $96 billion USD in sales volume in 2017 and added six independently owned and operated residential real estate firms to its network and 58 new offices. This past year witnessed continued significant growth by the brand’s existing affiliate companies through talent attraction as well as mergers and acquisitions, most notably increasing the brand’s market presence in the San Francisco Bay Area; Castle Rock, Colorado; and in Southern Florida and Key West. The brand also entered several key new markets last year, namely: Roseville, California; Avalon and Stone Harbor, New Jersey; the Central and Western Adirondacks regions of New York; Greater Greenville, South Carolina; and southeast Wisconsin.

Outside the United States, the Sotheby’s International Realty brand achieved over $12 billion USD in sales volume in 2017 while continuing to expand into key markets. In Europe, the brand grew its presence in Spain into the coastal cities of Valencia and San Sebastián, and in Belgium to Antwerp and Waterloo, as well as expanding to the Greek island of Rhodes. The brand also sold the rights to the Asian countries of Vietnam, Indonesia and Sri Lanka to establish a future presence, and grew within India to include the key markets of Mumbai, Bengaluru, Chennai, Pune, Goa and Kolkata

The Sotheby’s International Realty brand website,, saw another record year with nearly 27 million visits, a 25% increase year-over-year, with 60% of visitors coming from outside the United States and 17.5% of traffic being from new users.

The Sotheby’s International Realty brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017 REAL Trends/The Wall Street Journal “The Thousand” for the second year in a row. The brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand, and had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.

Sotheby’s International Realty listings are marketed on the global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.

Premier Sotheby’s International Realty Welcomes New Associates

Premier Sotheby’s International Realty is proud to welcome several new associates to our team in 2018. It is our pleasure to introduce these talented professionals as we look forward to an extraordinary year.

  • Tatiane Aponte, Southeast Orlando
  • Nathalie Bates, Winter Park
  • Matthew Boland, Charlotte
  • MaryAnne Branner, Winter Park
  • Mike Collins, Bonita Springs
  • Mohamed Elbassyouni, Charlotte
  • Berea Fair, St. Armands
  • Alexandre Goldflust, Southwest Orlando
  • Maggie Ives, Broad Avenue
  • Austin Jenkins, North Orlando
  • Jamie Kapczynski, Charlotte
  • Kevin Kelly, Sanibel
  • Deborah Larson, Sanibel
  • Jenny Lasseter, St. Petersburg
  • Marina Lopez, Lakewood Ranch
  • Rebecca Missios, Clearwater
  • Janine Monfort, Vanderbilt
  • Alison Mosley, Winter Park
  • Frank Mosley, Winter Park
  • Claudia O’Hara, Central Naples
  • Jerry Osser, Southwest Orlando
  • Stephanie Perez, Lakewood Ranch
  • Ben Pruette, Asheville
  • Melissa Rathgeber, Bonita Springs
  • Amy Reinholdt, Vanderbilt
  • Linda Russ, Charlotte
  • Susan Scavelli, Sanibel
  • Roxanne Simmonds, South Tampa
  • Gregory Sofranko, Vanderbilt
  • Scott Threlkeld, North Orlando
  • Shellie Young, St. Armands


Amazing Artistic Abodes

Since 1744, the Sotheby’s brand has earned international renown for uniting collectors with world-class works of art. Today, Sotheby’s presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris. On sale this week at Sotheby’s in London, fine art connoisseurs can check out a fabulous selection of impressionist, modern and surrealist art. Art lovers can also enjoy free exhibitions of contemporary pieces in New York.

Our listings are showplaces for extraordinary art. Take a tour through some of our most artistically inspired homes and immerse yourself in a world where style and function collide.

711 Galleon Drive, Naples, Florida

9011 Mayfair Pointe Drive, Orlando, Florida

1300 Benjamin Franklin Drive 1102, Sarasota, Florida

1924 South Peninsula Drive, Daytona Beach, Florida

24 Niagara Drive, Asheville, North Carolina

Spring Into Baseball Season

Another season of one of America’s favorite pastimes is upon us. As winter fades into spring, the nation’s most beloved fans will don the gear of their cherished baseball team and flood the spring training stadiums that are scattered across Florida. Fifteen teams will be spending the next few weeks in the Sunshine State as they prepare for the regular season. If you are among the lucky few with tickets to all the preseason games, then you will love these extravagant properties that are just minutes from the ballparks.

7830 Palmilla Court, Reunion, FL – near Champion Stadium, Atlanta Braves

8045 Whitford Court, Windermere, FL – near Champion Stadium, Atlanta Braves

6750 Mossy Glen Drive, Fort Myers, FL – near CenturyLink Park, Minnesota Twins and JetBlue Park, Boston Red Sox

1718 Bayview Drive, Sarasota, FL – near Ed Smith Stadium, Baltimore Orioles