The Premier Sotheby’s International Realty team gathered at the Wynn Las Vegas for the annual Global Networking Event (GNE). They joined over 2,500 other industry leaders from 155 Sotheby’s International Realty affiliates in 34 countries to collaborate, share best practices, generate referrals and create business connections around the world.
It was also a time of celebration, as Sotheby’s International Realty announced several notable achievements, including a brand record-breaking $95 billion in global sales volume for 2016, a record number of visits to sothebysrealty.com and recognition by YouTube for having the most views and subscribers to a luxury real estate account.
Among the keynote speakers were Martha Stewart, founder of Martha Stewart Living Omnimedia, and Jeff Hargett, senior corporate director of culture transformation at the Ritz-Carlton Leadership Center. The three-day event also featured numerous breakout sessions with diverse and esteemed subject matter experts.
During the event, Sotheby’s International Realty also unveiled its new advertising campaign: LIVE. The goal of this campaign is to position the Sotheby’s International Realty brand as the leader in luxury real estate, appealing to the emerging luxury consumer, as well as the established audience, increase brand awareness and drive leads to local offices.