Earlier this fall, Premier Sotheby’s International Realty welcomed Elise Ramer as the company’s senior director of public relations. Elise is no stranger to luxury real estate public relations, as she has handled extensive campaigns for celebrity listings and record-breaking sales nationwide. Elise’s work has been seen in publications across the globe and has been keeping real estate associates’ names and properties in the public eye for years. While you may have seen her “PR Opportunity” emails come across your Outlook, catching up with Elise took a little more work. Here is a look inside the fun and frantic world of a public relations professional.
Q. Who inspires you professionally?
A. Sheryl Sandberg, the COO of Facebook. I listened to her book, “Lean In,” on the way to my job interview with Nicky and Budge, and I will say, I think some of her talking points helped to give me the confidence I needed to ask for my dream job. Her determination to empower women to ask for and take their rightful seat at the executive table has been an inspiration. Also, her career trajectory is one to marvel at and respect.
Q. Name something on your bucket list.
A. That is a loaded question. There are two that hold equal billing in my world. One, land an interview on the Today Show. Two, see the Northern Lights. Both seem impossible, yet doable if I keep my sights set on them.
Q. What is your spirit animal?
A. Ha! Anyone who knows me will agree I am a bulldog by nature. I am fierce, but kind. I am loud and will speak out when necessary, yet not afraid to be who I am.
Q. What song is the soundtrack to your life?
A. There are too many songs to count, but pick any one of The Beatles songs from any and all albums. Since I was born, the music of The Beatles has always been in the background in my parents’ home. And, it still is, every day in my car on Sirius XM’s channel 18. You know you have it bad for a band when you theme your daughter’s nursery with yellow submarines and Beatles quotes.
Q. What is your favorite restaurant in Sarasota?
A. Well, as a former food writer for a local magazine, I have been completely spoiled and I have many favorites. However, Owen’s Fish Camp has been the top contender for years, and The Table Creekside is a close second.