, President and CEO of both Premier and Signature Sotheby’s International Realty, announced today that Signature Sotheby’s International Realty has changed its name to Premier Sotheby’s International Realty effective April 1, establishing its Southwest Florida footprint under one name.
Together, Premier and Signature Sotheby’s International Realty are Southwest Florida’s leading luxury brokerage with more than 450 sales associates and 18 offices. The name change will not impact current operations or management. Since merging with Premier Sotheby's International Realty of Naples in November 2010, Signature Sotheby’s International Realty, the exclusive affiliate for Sarasota, Manatee and Charlotte counties, has operated under the Signature name and leadership of Green.
In addition to the name change, the firm has unveiled a new, interactive website (www.premiersothebysrealty.com
) that enhances the user experience with added search capabilities, including access to search all Sotheby’s International Realty’s 22,000 listings throughout the globe. The firm has also employed advanced, versatile search options to allow users to define and refine their searches, whether by lifestyle, purchase price or specific amenities such as a wine cellar, guest house, private elevator, etc.
In a continuing effort to market internationally, the website is fully translated in 15 languages for buyers to access listing information in their native language, as well as the ability to calculate the exchange rate in 33 currencies. Additionally, the new website will be the only local real estate site with high resolution images of all listings.
“By uniting the leading luxury real estate brokerages under one name, we enjoy the largest market share in Southwest Florida with over $1.7 billion in sales last year,” said Green. “Premier Sotheby’s International Realty’s name presence in the Sarasota area will bring a new energy within our company and will increase our competitive advantage in the Gulf Coast luxury market as we look to the future.”